Orientation Exercise
For the first part of our exercise we all got into small groups and discussed all of our summer project mood boards to see where each of us would like to be in 5 years time. One of which I interviewed was Kerry Trott and her moodboard describes that in 5 years time she would be hoping to be living and working in Australia being a make-up artist for T.V, Film or Theatre. Kerry would also like to research and design make-up and hairstyles and create special effects for dramatic productions.
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Kerry Trott with her Mood Board
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For the second part of the exercise we all had to find three locations within Southampton these were West Quay shopping centre, the Mayflower theatre and Southampton city art gallery which I found all very quick and straight forward to find. When we found the locations we had to take a selfie in front of each of them which is shown below.
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West Quay Shopping Centre
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Mayflower Theatre
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| Southampton Art Gallery |
Next we had to find five different make-up counters being Mac, Laura Mercier, Bobbi Brown, Smashbox and Benefit. We found out information on all these make-up brands and what their best selling product is.
Mac
The most selling products for Mac are the lipsticks especially the "ruby woo" shade. Also the studio fix fluid foundation is an excellent seller too! The foundation is a medium coverage and gives the skin a natural matte finish.
The age group that Mac make-up sells most to is people aged between 15-25.
Laura Mercier
The most selling product for Laura Mercier is the foundation primer (oil free) which will help to keep your make-up looking great all day.
The age group that Laura Mercier make-up sells most to is middle aged people, however their make-up range is aimed for all age groups.
Bobbi Brown
The hero products for Bobbi Brown are the long wear gel liner and the ultra fine liner brush. The top ten best selling products are all shades of the lip colours, corrector & concealer, smokey eye mascara, bronzing powder, skin foundation stick, vitamin enriched face base, pot rouge, shimmer brick and long wear cream shadow stick,
Smashbox
The most selling product for smashbox make-up is the photo finish foudnation primer, it has been on the market for 18 years and comes in 11 different shades. It was the award-winning product at the beauty awards 2014!
Benefit
The most selling product for benefit make-up is the long-lasting they're real! mascara which is the number 1 selling mascara product in the UK and has been for the last 2 years! It gives a dramatic length and volume, a base to tip curl, a visible lift and long-wearing results. They also have they're real! push-up liner, the POREfessional primer which is the UK's number 1 best selling primer and their Hoola Bronzer which is also the UK's number 1 best selling bronzer.
Mask Project
We all did a creative exercise in the class and had to create a mask out of a brown paper bag. We had many different materials which we used to help us to create our own personal bag heads. We then had to take photos of ourselves wearing the mask at different locations around the University. It was a very fun and exciting exercise and definitely helped everyone in the class to integrate with one another and have a laugh - It was great!
Illamasqua
Illamasqua very kindly came to the university to give us an insight into the company. I gained some great knowledge from this and some amazing tips on what to do when applying make-up. One of the greatest tips I took on board was to use different colour shades on different skin tones, for example, on lighter skins it's great to use pink shades where as on darker skin use colours such as greens and reds to neutralise the skin adding warmer colours over the top.
A make-up tutorial was also carried out by Charlotte from Illamasqua. She chose Beth as a model and created an amazing look on her. Charlotte used a mix of five different foundations to highlight and contour her face in the correct places. She was using her fingers as well as a brush to apply and blend the make-up as her aim was to make it look very soft. Charlotte also used a highlighter as she was highlighting straight down the middle of the Beth's face because if she was on the runway then this is where the light would hit.
Charles Fox/Kryolan
Charles Fox is based in Convent Gardens and is another professional make-up brand which kindly came to give us an inspirational talk. Gemma gave us some great knowledge on the background of the company and spoke to us about the variety of Kryolan products in which they use.
Charles Fox was first established in 1876 and Kryolan produced make-up specifically for T.V, Film and Theatre and have done this for over 6 decades in their headquarters in Berlin.