This is a documentary film created by fashion photographer Rankin explaining how the fashion industry has changed over a number of years. Rankin chose seven classic photographs from his most liked photographers and recreated them as his own to make them appear more modernised.
Rankin has been doing photography for the past 20 years and is fascinated by the process and personalities behind the great fashion images.
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| Source: http://i.huffpost.com/gen/991096/thumbs/o-RANKIN-facebook.jpg |
Cecil Beaton
Cecil Beaton was a British photographer born in London on January 14th 1904. He done work for my fair lady and also for vogue in the 1930s. Cecil Beaton turned out to be an award-winning costume designer for the stage and big screen.
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| Source: http://cdn.peterharrington.co.uk/wp-content/uploads/2012/09/beaton.jpg |
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The image in which Rankin chose to recreate is the image of the white panama hat in 1934 from Vogue. The model he used for this photograph was Sophie Ellis Bexter to fit in with 30's look.
The camera Rankin used was a 10"8 camera which is able to take photographs upside-down. However this type of camera is a lot more difficult to use than a digital camera as you can't instantly see the photographs with this type of camera so Rankin had to keep reverting back to digital imagery so he was able to see what the final photograph would look like.
Erwin Blumenfeld
Erwin Blumenfeld was a German photographer and worked for magazines such as Bazaar and Vogue in the 1940s and 1950s. Blumenfeld was the photographer who shot the most photographs for the magazine Vogue.
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| Source: http://static.vogue.ru/iblock/1c6/1c6c4e5527a5770fc2a13e1261f5bcc3.jpg |
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The image in which Rankin chose to recreate here is the image for the Vogue cover in the 1950's. Rankin used Heidi Klum as a model to create this image. The photograph which Blumenfeld originally created was in black and white and at the printing stage he then began to add colour to it and whitened out the image so that only the best features were showing which were the eyebrows, the eyes and the lips. It took a lot longer to create photographs back in the 1950's as the technology was not as good as it has become now.
I absolutely love the way this image has been recreated. Rankin has given it a naughty but cheeky feel to it with Heidi licking her lips. Also he has added in the nose to make it look slightly different, he has definitely given it a more modernised look.
Richard Avedon
Richard Avedon was borin in New York in 1923 and was a fashion and portrait photographer. His favourite location to shoot was in Paris and the model he most liked to work with was Dovima.
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Rankin has recreated this image with the elephants using Erin O'conner as a model. I really like the recreation because Rankin has made it look a lot clearer and bolder. I also like the way he has made it his own and changed the photograph slightly by adding colour and changing the way the model is posing. Also I like the way he has positioned the elephants as it gives it a more relaxed feel because in the original photograph the elephants appear to be very agitated where as in the recreation they come across as being very calm.
David Bailey
David Bailey was a fashion photgrapher born on January 2nd, 1938 in London. He began photographing for British Vogue in 1960.
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The image Rankin chose to recreate was a photograph in which Bailey took of a previous lover back in the 1960's named Jean Shrimpton. Rankin decided to then recreate the image using his girlfriend Tuuli as the model.
I like everything about this image from the way they are posing, the way they are dressed and even the way their hair is styled as it all looks very elegant and is definitely very eye catching. I like the way Rankin has recreated the image by making the photograph a lot lighter as it makes the photograph look bolder and stand out more. I also like the way Rankin changed the way Tuuli's hair is styled as it definitely gives it that more modernised look.
Helmut Newton
Helmut Newton was born in Berlin, Germany on October 31st, 1920. He always had a keen interest in photography.
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| Source: http://cdni.condenast.co.uk/240x360/g_j/hnewton_aspringsB.jpg |
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Helmut Newtons Photograph
https://livingshadow95.files.wordpress.com/2011/11/rankin-newton-2.jpg |
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Rankin's Photograph
https://livingshadow95.files.wordpress.com/2011/11/rankin-newton-1.jpg |
Rankin chose The Rue Aubriot Vogue 1975 image to recreate, mainly because this specific photograph was taken right outside Helmut's home. Rankin chose to use Mollie Gandi as his model and I believe it was a great choice as I feel she fits in perfectly with this photograph. I feel with this image you are able to see clearly which photograph is the most recent one, for example, although it is the same street you are still able to tell that Rankin's image looks a lot clearer and brighter than the original image which looks slightly tatty and dull. I think the way the models are dressed in these photographs is great and also the way they are posing. However I feel that Helmut's image has a more relaxed feel to it where as Rankin's model seems to be posing more stiffly.
Guy Bourdin
Guy Bourdin was a French photgrapher born in Paris on 2nd December 1928. Bourdin worked for many magazines, one of which being French Vogue.
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Rankin chose to recreate the photograph from Vogue 1970 with the model Dapne Guiness. With the recreation which Rankin created he has kept the same background and pose but changed the way the model is styled. I feel with the original image it comes across as being quite fun and mischievous where as the recreation image looks more serious and less exposed with the model wearing red tights. I also feel the image shows that it is more recent because of the way the model is styled, it makes it look very modern.
Herb Ritts
Herb Ritts was an American fashion photographer. He first started his photography in the late 70's and achieved a great reputation as a master of art and commercial photography. Most of Herb Ritts work was shot in black and white and he became one of the top photographers in the 1980's.
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| Source: http://www.filmsnotdead.com/wp-content/uploads/2011/09/021230Herb_Ritts.jpg |
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The image in which Rankin chose to recreate was Fred with Tyres using David Gandi as the model. I feel Rankin has created the image very similar to the original. I feel you are able to tell Rabkin's image is modern due to the hairstyle and the jeans in which the model is wearing. I believe this image is a great look alike.
After watching the documentary of the seven photographs that changed fashion it has given me a great insight to how the fashion industry has changed over the a period of time. I found it very interesting to watch.